Mastering Seasonal Spikes: Ramadan & White Friday Playbooks
Budget pacing, dayparting, and dynamic retargeting for the biggest sales periods in Saudi Arabia.
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Agency Operations & The FalconEye Standard
Understand how FalconEye operates: the agency business model, the 6-stage workflow from brief to delivery, and the quality standards every team member is expected to meet.
Client Communication Protocols
Master client communication: why it's the #1 retention factor, Saudi business communication culture (WhatsApp, wajh, indirect feedback), and how to manage expectations and handle difficult conversations.
Handling High-Ticket Saudi Retainers & Scope Creep
Protect your margins and client relationships with professional scope management and change orders.
Executive Up-Selling: Expanding into 6-Figure Campaigns
Turn standard retainers into growth partnerships with data-driven upsell strategies.
Saudi Media Buying Foundations
The complete beginner's guide to media buying: what it is, the metrics (ROAS, CPM, CTR, CPA), how it's measured and optimized, and platform mastery across Snapchat, TikTok & Meta for the GCC market.
Mastering Seasonal Spikes: Ramadan & White Friday Playbooks
Budget pacing, dayparting, and dynamic retargeting for the biggest sales periods in Saudi Arabia.
KSA Influencer Landscape & Legal Compliance
Master the Saudi influencer landscape: follower tiers and engagement rates, GCAM licensing and legal compliance, and negotiation, rate cards, and campaign management from contract to content delivery.
Negotiating with Macro Creators & Crafting Bulletproof Content Briefs
Write briefs that balance brand guidelines with creator authenticity for maximum performance.
Calculating Influencer ROI: Beyond Vanity Metrics to Conversion Attribution
Build attribution models that prove influencer impact with promo codes, UTMs, and post-purchase surveys.
Saudi Cultural Psychology & Hook Writing
Master Saudi cultural psychology and hook writing: understand what makes Saudi audiences stop scrolling, learn the 6 hook formulas with examples, and structure the complete creative journey from hook to conversion.
Visual Pacing: The 1.5-Second Thumb-Stop Formula for Short-Form Video
Pattern interruption, motion in frame 1, and cut rhythms that keep viewers watching past 3 seconds.
Positioning Brands as Category Leaders in Vision 2030 Initiatives
Align brands with Vision 2030 narratives through authentic connections to tourism, sports, and technology.
FalconEye League
Nader Wahba
CEO
260
XP
Elham
Account Manager
80
XP
Samirah
Influencer Specialist
0
XP
Raghad
Marketing Specialist
0
XP
Mahmoud
Videographer
0
XP